Post-harvest market linkage

🍅 Tomatoes don't wait for a better price.

growSmart is a market-linkage platform that closes the gap between a smallholder farmer's harvest and a paying buyer.

Join the waitlist See how it works
What a harvest is worth, hour by hour

The value of a harvest doesn't fall all at once. It leaks out with every hour it waits for a buyer.

Without growSmartsold to whoever's truck arrives
₦ falling
With growSmartrouted to a committed buyer
₦ held
Harvest 24 hrs 48 hrs 72 hrs

The gap between these two lines is the business - the money currently lost to spoilage and blind selling, recovered for the farmer and made available to a buyer who needs reliable volume.

₦3.5T
lost across Nigerian agriculture every year to post-harvest spoilage - value that's already been created and then thrown away.

The problem

Nigerian smallholder farmers lose up to 40% of what they grow - some to avoidable losses during the growing season, far more after harvest, when there's no reliable way to reach a buyer before the crop spoils.

A farmer sells to whichever middleman's truck shows up, at whatever price he offers, because there's no time to wait and no way to know a better price exists two towns over.

Nigeria loses over ₦3.5 trillion a year to this.

What we do, in order

Four steps to close every point where value is currently lost.

01 - Guide

Support the growing season

Support farmers during the growing season to maximize yield and crop quality.

02 - Aggregate

Pool the harvest

Pool produce from many smallholders into volume worth a serious buyer's attention.

03 - Match

Connect to committed buyers

Connect that volume to processors and traders who've already committed to a price.

04 - Move

Coordinate fast transport

Coordinate transport so the harvest reaches the buyer within hours, not days.

Early validation, real farmers

We're proving the model with real produce before scaling to a full cluster.

01
Fruit farmer committedTesting the market-linkage model with growSmart
02
Vegetable farmer committedSecond pilot, validating across a different crop type

Our waitlist opens end of month.

Be first in line as growSmart expands from pilot farmers to a full aggregation cluster in Kaduna State.

Join the waitlist
For farmers

Sell what you grow, at what it's worth.

No more waiting on whichever truck shows up. Know what your harvest is worth before you sell it, and have somewhere reliable to sell it to.

  • Advance notice of buyers ready to purchase your crop
  • Transparent, current market prices before you sell
  • A collection point near you - no need to find transport yourself
For buyers

Volume you can actually plan around.

Stop chasing scattered supply through informal middlemen. Get graded produce, aggregated to the volume your operation needs, on a schedule.

  • Standing supply agreements with aggregated farmer clusters
  • Consistent grading and delivery timing
  • Direct visibility into what's coming and when